Assignment Example | Topics and Well Written Essays - 500 words - 170

Assignment Example Its Canadian culture has led to loyalty of its customers, strategy that has made it difficult for other coffee houses such as Starbucks to make it in the Canadian Market. Tim Horton’s culture has been able to adapt more in its local market as compared to international markets. The main reason for its adaptation strategies is the ethics of its culture locally leading to customer preference and loyalty. According to research, it has the largest customer share in Canada despite the entry of other giant rivals such as Starbucks and Burgerking. Starbucks, on the other hand, is a coffeehouse chain based in America with its headquarters in Washington. The largest share of its market is found in the United States where its corporate culture has grown strong since its foundation in the late 1970s. Its capital and asset accumulation has led to its international infiltration in markets from all continents. It has also made entries in the Canadian market where it has faced competition from Tim Hortons. Its ethics and customer relations have led to sales acceptance and sales in most international markets where customers are after its trademark. Starbucks has also been involved in environmental projects such as recycling leading to improvements in its corporate culture. Starbucks is the better performer depending on its capital accumulation and market share. Tim Hortons only has its markets in the U.S, Persian Gulf and Canada while Starbucks has expanded to all continents with over 13,000 units worldwide. Its wide variety of products has led to an increase in sales unlike Tim Hortons that has not diversified its products. However, Tim Hortons merger with Burgerking will lead to accumulation of capital that may lead to its expansion and increased performance. Conclusion on the best performer has been based on assets, capital accumulation and market share. Starbucks has higher